Tripsy

Tripsy is a non-alcoholic yet mildly psychedelic drink that breaks all category rules. To match its unique effect, we built a brand rooted in curiosity, rebellion and joy. The visual world takes inspiration from the spirit of the 60s, reimagined for a modern audience seeking new experiences.
 

At the heart of the identity is the Tripsy Bunny, a symbol that blends counterculture and wonder. Surrounding it is a vibrant system of trippy patterns, bold colours and playful messaging. Together, they create a brand that feels immersive, unexpected and completely its own.