Solaris PÖFF & Animal Shelter NGO

The 2024 Solaris Dark Nights Film Festival (called PÖFF in Estonian) campaign, “Solaris is Home to Movie Hounds,“showcased Solaris as the ultimate destination for “movie hounds.”

Shelter dogs, rather than pedigree breeds, were thoughtfully featured as campaign models, adding a meaningful and heartwarming element to the message.

This creative approach not only highlighted Solaris as the go-to place for movie lovers but also raised awareness about the important cause of pet adoption.

Shelter dogs, like movie fans, dream of finding a loving home where they can enjoy life with their families. The campaign beautifully combined a passion for cinema with a way to make a difference, cementing Solaris as the place to be for both films and meaningful experiences.