Sina & Mina

Sina & Mina is an organisation that helps families and educators strengthen communication between adults and children, inspired by the Gordon School’s philosophy of empathy and listening.

The new identity visualises how connection grows through dialogue, using an ampersand reimagined as two intertwined figures to symbolise understanding and togetherness. Soft colours, gentle morphing forms, and calm typography express the brand’s belief that every conversation has the power to bring people closer.