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Shroomwell (Chaga Health Rebrand)

Branding, Packaging,
Illustration, Naming

Photography by:
Iti-Pätrik Järve

Shroomwell (formerly Chaga Health), was once a small-time Estonian supplement producer but has stepped up to the challenge of bringing fungi driven innovation to the world.  With this new challenge comes whole new brand strategy, to transform the perception from a generic health product towards a more contemporary mushroom-based lifestyle brand. Encompassing everything from naming & communication to packaging & branding.
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