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La Söök

Branding, Naming

La Söök is a lunch bistro offering a fresh modern culinary take on canteen food. The name aims to flip the notion what a traditional söökla could be, from a function place to eat a cheap meal to a more exciting destination for food. Visually, the brand also draws inspiration from the design elements of classical Estonian soviet-era canteens but with a new and amped up twist.